Guess

Guess, also known as GUESS?, is a popular name-brand clothing line in America that uses a question mark as its trade-mark. It is known for its very sexy advertisements seen in fashion magazines that have had black-and-white pictures of fashion models and actresses such as Beau Garrett, Drew Barrymore, Anna Nicole Smith and many other famous faces over the years.

Guess also markets other fashion accessories besides clothes, namely their name brand sunglasses that have the down-to-earth styling that the Guess? company is known for.

Guess? was founded by four brothers born in Algeria but who grew up in the south of France and they were influenced by the culture and style in the region. The brothers moved to California in 1977 and founded the Guess? Company in 1981. Georges, Armand, Paul, and Maurice Marciano’s first product was a three-zipper style of jeans they dubbed"Marilyn". Department stores and fashion critics were, at first, rather reluctant to carry the new brand of “stone washed denim” jeans. But, Bloomingdale's finally agreed with Georges to put two dozen pairs of the new style of jeans on their shelves as a favor to the brothers. They sold out in record time.

The brother’s started the advertising campaigns in 1982, and then they introduced the sexy, now famous, black-and-white ads in 1985. The ads have won many Clio Awards. The fashion models used for the Guess? advertising campaigns have included a number of widely recognized supermodels, many of which first achieved major recogniton due to the sexy ad campaigns. Guess models have included Alessandra Ambrosio, Diora Baird, Ana Beatriz Barros, Carla Bruni, Naomi Campbell, and a host of others.

The 1980s saw Guess? as one of the most popular brands of jeans. The Guess? Company was one of the first to create designer jeans. The first jeans Guess? were designed for women, but in 1983 a men's line debuted. In 1984 Guess? introduced its new line of watches known as "Guess?", "Guess? Steel", and "Guess? Collection”…and the 80s also saw the introduction of the Guess? line of sunglasses. These sunglasses ranged from stylish clip-ons designed to be used with prescription sunglasses to some pink sunglasses designed for the ladies. In 1984, they also introduced a line of baby clothes, called "Baby Guess?"

Today, Guess? sunglasses are the down-to-earth person’s choice for easy style with classic good looks. Guess? sunlgasses offer 100% UV protection, and are comfortable to wear. Whatever you choice, Guess? offers a wide range of styles to suit every person’s particular fashion tastes and style.

 
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